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Statistics & Trends

No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.

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Displaying results 1-10 of 321

Check Please: Strategies to Increase Guest Check Average brewery taproom with tables of guests

Check Please: Strategies to Increase Guest Check Average

Whether you are a seasoned data jockey or just dipping your toe into the world of key performance indicators (KPIs), boosting your guest check average (GCA) is an excellent way to start increasing on-premise sales. Read More

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Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

A Good Time To Be Single: 2024 Packaging Trends single beer can on blue background

A Good Time To Be Single: 2024 Packaging Trends

Explore what happened in packaged craft beer in the last year, from the evolution of package types to trends by channel to pricing.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Raw Material Survey 2024 Results glass of hops and glass of malted barley

Raw Material Survey 2024 Results

See the results of the 2024 Raw Material Survey. This survey dives deep in the weeds of what craft brewers are using for fermentables and hops, as well as what they expect to use in the year ahead.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Craft Beer & Spirits

Craft Beer & Spirits

In this installment of the BA "Craft Beer &" series, we explore the growth trajectory of distilled spirits, consumer trends, and the crossover taking place by breweries to ensure the upswell in spirits doesn't pass them by.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

But Really, How Dry Is January? Empty glass of beer in snow

But Really, How Dry Is January?

Explore the arc of Dry January over time, understand what to expect this year, and discover strategies to make your way through successfully.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

mobile playlist icon CBC 2024 Statistics & Trends Seminars two brewery patrons looking at beer menu

CBC 2024 Statistics & Trends Seminars

These seminars cover essential industry insights: an analysis of 2024 brewing trends, generational alcohol perceptions and policies, and shifting drinking habits influenced by consumer changes. They equip listeners to strategize effectively for future preferences.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles
business
  1. Seminar

2024 State of the Craft Brewing Industry

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Bart Watson

Brewers Association Chief Economist Bart Watson uses the Beer Industry Production Survey and other data to analyze business models and provide strategic insights for brewery planning.Read More

business
  1. Seminar

Balancing Acts: Ways to Weigh Alcohol Research, Policy and Perceptions

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Christopher Shepard

In today's shifting landscape, alcohol perception varies among generations, while public health advocates push for stricter policies. This seminar, led by Christopher Shepard, editor of Alcohol Issues INSIGHTS, navigates the complex terrain of alcohol science and policy, equipping industry members with clarity and perspective to engage in discussions effectively.Read More

business
  1. Seminar

Factors Shaping Present and Future Drinking Trends

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Brandy Rand

This seminar delves into the shifting landscape of drinking habits, influenced by pandemic-driven changes and new beverage categories. It explores the profound impact of broader consumer trends on drinking culture, providing insights to navigate and strategize for the future consumer landscape.Read More

Displaying results 1-10 of 321
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