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It can be easy to forget that every brewery is also a business that requires strong leadership, a positive company culture, stable finances, and more. This section is for everything beyond the brewhouse, including regulation and government affairs; promotion of diversity and inclusion in the craft beer industry; establishment of best practices for human resources, management and leadership in breweries; maintaining healthy finance and accounting practices; and understanding the statistics and trends that are affecting the indsutry overall.

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Displaying results 1-10 of 509

Hosting Television and Movies in the Taproom: Essential Dos and Don’ts viewing party with pitcher of beer and popcorn

Hosting Television and Movies in the Taproom: Essential Dos and Don’ts

Airing television programming or movies in your establishment almost always requires a license. Avoid costly fines with these dos and don'ts.Read More

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Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

Brewing Better SEO: Use a Google Business Profile to Attract Customers front of brewery building with Google Business Profile settings

Brewing Better SEO: Use a Google Business Profile to Attract Customers

A Google Business Profile can strengthen your online presence and help drive more traffic to your business, both digitally and in person.Read More

Link to author biography
Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

Check Please: Strategies to Increase Guest Check Average brewery taproom with tables of guests

Check Please: Strategies to Increase Guest Check Average

Whether you are a seasoned data jockey or just dipping your toe into the world of key performance indicators (KPIs), boosting your guest check average (GCA) is an excellent way to start increasing on-premise sales. Read More

Link to author biography
Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

A Good Time To Be Single: 2024 Packaging Trends single beer can on blue background

A Good Time To Be Single: 2024 Packaging Trends

Explore what happened in packaged craft beer in the last year, from the evolution of package types to trends by channel to pricing.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Raw Material Survey 2024 Results glass of hops and glass of malted barley

Raw Material Survey 2024 Results

See the results of the 2024 Raw Material Survey. This survey dives deep in the weeds of what craft brewers are using for fermentables and hops, as well as what they expect to use in the year ahead.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Craft Beer & Spirits

Craft Beer & Spirits

In this installment of the BA "Craft Beer &" series, we explore the growth trajectory of distilled spirits, consumer trends, and the crossover taking place by breweries to ensure the upswell in spirits doesn't pass them by.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles
Jan Feb The New Brewer Sustainability
The New Brewer: Brewing & Climate Change

Investing in Sustainability

Greg Kitsock

In an age of rising costs and tighter margins, what’s best for the planet is not just an altruistic venture: it also helps the bottom line for many companies, including breweries.

But Really, How Dry Is January? Empty glass of beer in snow

But Really, How Dry Is January?

Explore the arc of Dry January over time, understand what to expect this year, and discover strategies to make your way through successfully.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

mobile playlist icon CBC 2024 Leadership Seminars two people working on a computer

CBC 2024 Leadership Seminars

These seminars focus on enhancing leadership and operational excellence in the craft beer industry. Learn strategies for fostering strong teams, empowering managers, and adapting to increased competition, all tools you can use to equip yourself for success in today's competitive market.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles
Displaying results 1-10 of 509
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